“What you say, where you say it and how you say it are the fundamentals of content strategy.”
Jamie Buckley

Jamie Buckley, digital content strategist

Whether your website is looking to acquire new users or make sure they stick around, a consistent brand tone and voice is crucial. What you say, where you say it and how you say it are the fundamentals of content strategy.

I have more than 25 years’ experience as a writer in advertising and journalism. And since 2014 I have been a content strategist and enabler in the financial sector. This has given me a solid background for collaborating with multiple stakeholders and delivering results in a pressurised, time-sensitive environment.

Designing content, from basic field labels and headlines to procedural instructions and help text, is where content strategy comes into play. It’s important to be precise and to the point. Few things are as important to us as our finances. And the way we manage our personal finances is changing, which is why I find such reward in working in the financial and banking sector. It is the tricky act of making complicated things seem simple, and all the while keeping in step with the regulatory bodies.

To find out more about the work I have done as a content strategist in the financial sector, and to see other examples of my writing, please download my CV below.

  Download my CV
Profile at a glance
  • Experienced UX copywriter and digital content strategist, advertising copywriter, national newspaper columnist, chief sub editor and published author
  • Excellent headline and display copywriter, clinical eye for detail and grammar
  • Sound knowledge of marketing for the web, mobile and print
  • Good strategic and creative thinker, with customer-focused approach to user experience
  • Calm and organised, well used to the pressure of deadlines and to stakeholder demands

Clients