Blinkbox Music


In advance of the rebranding and relaunch of blinkbox music, I was charged with developing onsite copy in keeping with the tone of voice associated with


Reporting to the brand director, I helped develop the brand book and tone of voice for this new brand, blinkbox music. After extensive user testing, I developed initial copy for all onsite messaging, from the welcome page, through registration and validation to mouse-over tool tips and FAQs. I also devised copy principles for ongoing reference.


  • production of the company brand book
  • development of all onsite copy for beta launch
  • working closely with UX team, product managers and visual design
  • liaising with the brand director of blinkbox Digital Entertainment to enable clarity of communication throughout across all aspects of the product