Clubcard TV


In advance of the rebranding and relaunch of blinkbox music, to develop onsite copy in line with the tone of voice associated with


Developed the brand book and tone of voice for the new brand, blinkbox music. After extensive user testing, I developed initial copy for all onsite messaging, from the welcome page, through registration and validation to mouse-over tool tips and FAQs. I have also devised copy principles for ongoing reference.


  • production of the company brand book
  • development of all onsite copy for beta launch
  • working closely with UX team, product managers and visual design
  • Liaising with the brand director of blinkbox Digital Entertainment to enable clarity of communication throughout across all aspects of the product