HSBCSITE RELAUNCH CONTENT LEAD
Content lead in the re-launch of Brand Hub (now create.hsbc), the digital resource for all of HSBC’s design standards and creative initiatives.
FidelityPlatform design and build
Reporting directly to the Head of Content, I was responsible for planning and implementing all content requirements in this wide-reaching project for the FundsNetwork adviser platform.
BarclaysDigital retail banking
Working in a team of highly experienced professionals, I was charged with creating copy across Barclays’ ever-growing digital account opening programme.
The IndependentKey editorial role
Over the course of nearly a decade I was a key member of the Saturday Magazine editorial team, commissioning, writing and editing hundreds of editions.
Blinkbox MoviesPioneering online TV and movies
Senior copywriter at Blinkbox, the online entertainment hub previously owned by Tesco. Reporting to the brand director I was responsible for designing all online copy and client comms.
Blinkbox MusicMusic streaming service
Back when music streaming services were relatively new, I was responsible for content requirements on the launch site of Blinkbox Music. I know it’s only rock and roll, but I liked it.
Blinkbox BooksAmazing digital library
Created a clear tone of voice across the Blinkbox Books website affording readers an online experience consistent with the values of Blinkbox Entertainment and Tesco, the parent company.
The Book Of EveryoneBeautiful personalised books
Based in London and Barcelona, I helped to plan and implement copy for the launch of online storytelling platform The Book of Everyone.
Clubcard TVProof of concept
Essentially a proof of concept site that was part of the Clubcard rewards programme. Due to its association with Blinkbox, I helped develop Clubcard TV following extensive user testing and collaboration with UX and Tesco.