Content lead in the re-launch of Brand Hub (now, the digital resource for all of HSBC’s design standards and creative initiatives.


Platform design and build

Reporting directly to the Head of Content, I was responsible for planning and implementing all content requirements in this wide-reaching project for the FundsNetwork adviser platform.


Digital retail banking

Working in a team of highly experienced professionals, I was charged with creating copy across Barclays’ ever-growing digital account opening programme.

The Independent

Key editorial role

Over the course of nearly a decade I was a key member of the Saturday Magazine editorial team, commissioning, writing and editing hundreds of editions.

Blinkbox Movies

Pioneering online TV and movies

Senior copywriter at Blinkbox, the online entertainment hub previously owned by Tesco. Reporting to the brand director I was responsible for designing all online copy and client comms.

Blinkbox Music

Music streaming service

Back when music streaming services were relatively new, I was responsible for content requirements on the launch site of Blinkbox Music. I know it’s only rock and roll, but I liked it.

Blinkbox Books

Amazing digital library

Created a clear tone of voice across the Blinkbox Books website affording readers an online experience consistent with the values of Blinkbox Entertainment and Tesco, the parent company.

The Book Of Everyone

Beautiful personalised books

Based in London and Barcelona, I helped to plan and implement copy for the launch of online storytelling platform The Book of Everyone.

Clubcard TV

Proof of concept

Essentially a proof of concept site that was part of the Clubcard rewards programme. Due to its association with Blinkbox, I helped develop Clubcard TV following extensive user testing and collaboration with UX and Tesco.

Behold the Front Page

Co-written comedy book

Co-author of this satirical Christmas loo-book which told the big stories from the Bible in the style of the tabloids.